GitRoll Landing Page Design Case Study

Designing an AI-powered recruitment platform landing page focused on data-driven developer vetting and streamlined hiring.

I was asked to design a landing page for GitRoll, an AI-powered platform that analyzes developer portfolios to help recruiters identify exceptional talent. This case study outlines the structured design process I followed, emphasizing key UI/UX principles to create an intuitive, engaging, and effective user experience.

Project Goals

The design prioritized highlighting GitRoll's unique value propositions:

Differentiation from competitors through AI-driven analysis of actual code contributions
Data-driven vetting for quality assurance
Access to a global talent pool
Efficient hiring process with three simple steps
Emphasis on GitHub, GitLab, and Bitbucket (distinguishing from LinkedIn-focused approaches)
Clear pricing plans for transparency

1. Initial Discovery and Requirements Gathering

Prior to design commencement, I conducted a collaborative meeting with the GitRoll team to align on core objectives. This session clarified essential elements to emphasize:

The platform's superiority over traditional recruitment sites through AI-driven analysis of actual code contributions
Focus on data-driven vetting for quality assurance
Access to a global talent pool and streamlined hiring efficiency
The user-friendly three-step process for identifying talent
Prioritization of code repositories (GitHub, GitLab, Bitbucket) as indicators of genuine builders
Transparent pricing tiers to facilitate informed decisions

This foundational step ensured the design supported business goals while adhering to user-centered principles.

2. Research and Inspiration

To inform the design, I analyzed:

Visual design elements:

Shape, color, line, form, space, texture, typography

Design principles:

Hierarchy, contrast, balance, scale, dominance, unity

Gestalt principles:

Figure-ground, similarity, proximity, continuity, closure

Common layouts:

Split-screen, grid, and single-column formats for optimal information flow

Competitive Analysis

I curated an inspiration board by reviewing comparable platforms:

ArcDev: Effective use of black, yellow, and blue palettes to highlight text through contrast and dominance, enhancing readability
Imagi: Strong application of contrast, balance, scale, and dominance to create cohesive visual hierarchy

Drawing from these, I synthesized best practices to guide GitRoll's aesthetic, ensuring a professional yet innovative tone.

3. Low-Fidelity Wireframing

I began with low-fidelity wireframes to rapidly prototype the structure:

Utilized a standard wireframing kit comprising icons, buttons, logos, lines, shapes, and placeholders
Focused on layout and functionality without incorporating colors or images
Used grayscale approach to facilitate quick iterations
Emphasized content organization and user flow

Key sections mapped:

Hero banner
Differentiation points
Process steps
Talent examples
Pricing

This validated alignment with requirements before advancing to the next phase.

4. Mid-Fidelity Development

Building on approved low-fidelity designs, I progressed to mid-fidelity wireframes:

Design system specifications:

1280px frame width with a 12-column grid
24px gutter, 50px margins for responsive layout
Refined navigation bar, text blocks, and icons to support visual hierarchy

Imagery sourcing:

Integrated provided photographs or sourced alternatives from Unsplash and Pexels
Evolved placeholders into realistic representations

This stage allowed for revisions based on feedback, balancing usability and aesthetic potential without full color implementation.

5. High-Fidelity Design and Color Implementation

In the high-fidelity phase, I introduced a tailored color scheme inspired by Behance explorations of technology-themed landing pages:

Color palette:

Tech Blue (Primary): Trust, professionalism, and stability—reflecting GitRoll's reliable data-driven methodology
Yellow (Secondary): Complementary to tech Green, appears vibrant next to tech blue.
Teal Green (Accent): Growth, discovery, and innovation—underscoring the platform's forward-thinking talent assessment

Design refinements:

Enhanced contrast and dominance to unify the design
Optimized typography for readability with balanced spacing and scale
Guided user attention through visual hierarchy

The final high-fidelity prototype incorporated all highlighted elements, resulting in a polished landing page that effectively communicates GitRoll's value, streamlines user journeys, and adheres to established UI/UX best practices.

Outcome

This project demonstrates my expertise in:

Iterative design processes
Principled visual composition
Strategic alignment with client needs

The result is a landing page that not only meets functional requirements but also elevates user engagement through thoughtful UI/UX design.